At Printing United 2025 in Orlando, Morten Reitoft from INKISH speaks with Andrew Gunn, Head of Product Marketing at Fujifilm North America, about the company’s expanding technology portfolio and its “Make More” strategy.
Andrew praises the show’s setup and energy: “It’s great — everything’s in one place, just like the industry’s focus on convergence.” That idea of convergence, he says, mirrors Fujifilm’s approach. “We’re showing everything from Revoria production toner and Jet Press inkjet to Acuity wide-format and Apeos office systems. It’s about one connected platform serving every customer need.”
The conversation turns to ‘Make More’, Fujifilm’s core message — and acronym: M for Multi-platform offering, O for Optimized performance, R for Revenue growth, and E for Expanded experiences. “It’s not just a slogan,” Andrew says. “It’s a commitment to helping printers do more, earn more, and grow.”
That “E” — Expanded experiences — reflects Fujifilm’s work to educate the market through CMYK+ design programs, pricing guides, and real-world business tools. “We’re not only selling technology,” Andrew explains. “We’re helping the whole industry elevate its creativity and profitability.”
He also notes Fujifilm’s collaboration with design experts like Christine Yardley and Lucy Swanson, as well as the global expansion of “Make More” under Toshihiro Kino. “We started this in North America, but it’s now a global movement,” he says.
Looking ahead, Andrew hints at new innovations such as AquaFuse ink and deeper automation. “We’re constantly innovating — but our goal stays the same,” he says. “To help customers say yes to more, achieve more, and make more.”
(Source: YouTube Channel INKISH)
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